Adam Berman founded Urban Adamah in Berkeley in 2010 and served as its executive director until 2019. His lifelong passion had been integrating mindfulness, Jewish tradition, environmental stewardship, and social justice. He served as an educator and then as the director at Teva Learning Center (1996–99), then earned an MBA, and was the executive director at the Isabella Freedman Jewish Retreat Center (2002–09), where he founded ADAMAH: The Jewish Environmental Fellowship.